For Any Leader - VP, Director, Manager, or Supervisor

Learn and Develop the Necessary Skills to Communicate Better, Focus more Effectively, and Connect with Others in Ways that Will Help YOU Become the Go-To Safety Coach and Leader You Need to Be!

Soft skills don’t need to be all that hard!

Spring 2015 in Downtown Pittsburgh, PA

The Renaissance Hotel
The Most Beautiful Hotel in The City

Special Guest Speakers

Oliver Luck, Athletic Director (AD), West Virginia University AD = Andrew’s Dad, NFL Executive & Former NFL Quarterback

Speaking Theme: The Heart of a Champion - Developing Mental Toughness!

Oliver Luck, J.D. has been the Athletic Director of West Virginia University since 2010. He served as the President and General Manager at Houston Dynamo Inc. from 2006 to 2010. Mr. Luck served as the Chief Executive Officer at Houston Sports Authority (Harris County, Texas) from 2001 to 2005, where Oliver oversaw the financing, development, construction and management of professional sports and entertainment infrastructure in Houston, including Minute Maid Park, Reliant Stadium and Toyota Center...

Oliver Luck worked for the National Football League from 1990 to 2001, where he served in a variety of positions, including Vice President of Business Development, President and Chief Executive Officer until 2001. He played quarterback for the Houston Oilers from 1982 to 1986.

Oliver is a member of the National Football League Player Safety Advisory Panel and has served in various capacities in a number of university and community associations. During his collegiate career, he was Rhodes Scholar finalist, a National Football Foundation Scholar and a two-time Academic All-American. He has been a Member of the Board of Governors of West Virginia University since July 1, 2008. Luck has been an Independent Director of American Campus Communities, Inc., since December 14, 2012. He received a J.D. degree from University of Texas School of Law and a B.A. degree from West Virginia University.

Jan Ferri-Reed, Ph.D., Author, Speaker, Consultant, Executive Coach

Speaking Theme: The Millennials – An Important Part of Today’s Organizational Equation

Jan is a seasoned consultant and President of KEYGroup®, a 30-year international speaking, training and assessment firm and co-author of Keeping the Millennials: Why Companies are Losing Billions in Turnover to This Generation and What To Do About It. Jan has presented a variety of programs to thousands of managers and employees in a diverse range of organizations across the globe. Jan’s work focuses on creating productive workplaces and retaining talent while increasing the bottom line. She does executive consultation, facilitation of senior level, planning and team building retreats and keynoting at corporate and association events....

Representative clients for whom Jan provides services include GlaxoSmithKline, MARC Advertising, DelMonte Foods, The Bank of New York Mellon Corporation, US Steel Corporation, Volkswagen-Audi-Porsche, Pitney Bowes, MTV Networks, Merrill Lynch and UBS-AG. Additionally, she was an adjunct professor to the Human Resources Management program at LaRoche College. Jan and the KEYGroup® team use Profiles International assessments to augment their consulting and training projects.

Publications and media that have called on Jan and KEYGroup® for advice and guidance include Industry Week, TIME, Diversity Executive, NPR and Forbes, to name a few.

Jan is a member of the American Society for Training and Development (ASTD), the HR Leadership Forum and Pittsburgh Human Resources Association (PHRA). She has also served on the Board of the Association for The Arc and on the Advisory Board of the Association for Children and Adults with Learning Disabilities. Her doctoral work was completed at the University of Pittsburgh where her studies focused in the areas of consultant ethics and organization development.

David J. Sarkus, MS, CSP, Author, Speaker, Consultant, Coach

Seminar Leader

David J. Sarkus is an author, speaker, safety consultant, and leadership coach. He is president and founder of David Sarkus International, Inc. David holds a master of science in organizational psychology from St. Mary's College in Moraga, California and a master of science in safety management from West Virginia University. He once served as technical editor of Industrial Safety & Hygiene News for more than 10 years. He is a frequent contributor to various professional journals and can be easily recognized as a speaker at the national level. David has 30 years of progressive occupational health and safety management experience in large, diversified industrial settings. He has been recognized by Industrial Safety & Hygiene News as one of the Top 101 Leaders in the field...

Some of his experience extends from light to heavy manufacturing, electronics assembly, oil and gas production, food processing, space and airline industries, heavy construction, and rail industries. David is a former committee member of the American National Standards Institute, The National Fire Protection Association, and is a current member of the American Society of Safety Engineers. David has authored five books and more than 60 articles. He has had two articles appear as cover stories for Professional Safety. A few of his clients include Avery-Dennison, Chevron, BASF, ExxonMobil, H.J. Heinz, John Deere, Pfizer, Unilever, and Wheeling-Pittsburgh Steel.

Speakers subject to change without notice.

Learn the most important communication skills You will need to achieve greater success in safety

Improve your base of influence in multiple ways and on multiple levels

Improve your ability to make positive safety-related change happen

You Need to Be a
Great Safety Coach!

I’m probably a lot like you. I came from a middle income family with a hard working dad and mom. I grew up in a steel town with very modest dreams and very humble beginnings. Dad was a steel worker and mom worked in a couple of clothing factories. Both worked way too hard for what they received in return!

My career in safety got off to a pretty rocky start nearly 30-years ago. You see, on my very first job, I was laid off in a big corporate downsizing after just 14 months. I bounced back and I know what has gotten me this far. One clue – it wasn’t my technical knowledge – it was my ability to develop and sustain relationships.

It hasn’t always been easy. I don’t have an engineering degree, a technical degree or a strong science background. Over the years, I sometimes felt like giving up, and starting all over in a new field. But it’s worked out and I’m really glad that I remained in safety. You should feel the same way too.

One thing I do have is good communication and people skills. And I know the importance of developing and nurturing relationships. I know how to read people, connect, and get them engaged. But I had good mentors and role models who I watched on a regular basis. These individuals helped me to develop good people skills and connect with others.

My Jobs Over 30 Years

I now have a lot of experience and a formal education that allows me to look back at my work history in a completely different way. Some of my jobs were as a laborer in steel mills, mine preparation plants, and as a summertime construction worker.

My work history and involvement as a Division I college athlete (and coach) forced me to communicate better and relate to the workers, supervisors, and leaders who drive your safety culture. I’ve been there and have stood in their shoes – even in your shoes as a safety pro!

This seminar will allow you to:

Command greater presence and take control of a room

Communicate more powerfully and persuasively

Become more focused and resilient to the safety challenges you face each and every day

Accomplish more with greater organizational impact

Be viewed as a person of influence who will get things done!

Organizations will Invest
IN YOU For the Right Reasons!

I’ve been working with great companies and great executives for more than 30 years, and many of the leaders I’ve met will tell you the same thing, if you ask the right question.

Hiring the right people and developing the right people is one of the most important things that an individual will
ever do as an organizational leader.

People like you and I can improve their leadership skills and there is a place to start. It begins by understanding your basic personality traits and tapping into the leadership skills that you already have.

Developing the skills that are most important to your position and limiting your self-defeating tendencies can greatly improve your skills as a safety leader.

Knowing Your Individual Strengths and
Weaknesses Is The Staring Point to
Becoming an Influential Safety Leader and Safety Coach

David Sarkus and Oliver Luck

Please Watch For Our Next Seminar Dates in Spring 2015

So Much of Safety Is About
Relationships and Coaching

Since the early 1990s, I began helping more and more safety professionals, supervisors, and managers influence the attitudes and actions of their workers. Not in a “top-down” or “my way” kind of influence but in an “our way” kind of coaching style that really worked well.

I saw great results in terms of the severity and frequency of accidents, and workers’ compensation costs were slashed by millions of dollars! And all the while, I was using much of my experience as an athlete and coach at West Virginia University to motivate, communicate, persuade, and influence others in a very positive and powerful way!

Early in my career, I quickly realized that my ability to get along well with the right people, to speak and write clearly, and become a champion for safety was really, really, important.

You Reap the Career and Financial Benefits of My Hard Work, Two Masters Degrees and 30-Years of Experience!

With a great deal of sports experience (and learning from some great coaches), over 28-years’ experience in industry, and two masters degrees; there are very few who can distill the knowledge I have and make it work for people like you.

All of this is why some individuals started calling me The Safety Coach® almost 20-years ago. It stuck, it fits, and has worked really well! Some have even tried to steal and copy my brand (The Safety Coach®) from me!

You Need a Blueprint to Catapult You Ahead!

Early in my safety career, I was asked about “my safety plan” and what I was going to do with it?

I looked up and said, “what plan?”

Having a personal improvement plan is critical to your success but I’m realizing that many safety professionals and practitioners still don’t have a written plan for their career success!

Having a personal safety plan with specific goals will keep you and your organization focused, increase engagement, and keep people moving along a great path of success.

You Need to Be The Go-To Safety Coach - The One Person
Who Can Set The Organization Up for Great Safety Success!

I will be your coach and I will help you to develop a personal plan for great success.

Optimize your personal strengths and minimize your individual weaknesses

Align yourself with the right people

Focus on the skills you need to refine

Create a personal plan for great success
You Need a Coach to Build Up Your Professional Credibility!

About 12 years ago, I had the great honor to complete a best-selling safety video with Bobby Bowden, head football coach of Florida State University. The video, Safety Coach: Unleash the 7C’s for World-Class Safety Performance was based on my first book with a similar title.

Coach Bowden & David Sarkus

With Dad at Picnic

A Common Foundation

Both my father and Coach Bowden are men of character who had great people skills and worked hard at improving their professional credibility.

Both Coach Bowden and dad knew what it took to connect with people and to build their credibility.

I want to share the knowledge that I have gained from people like Coach Bowden, other coaches, mentors, and my father. Many people have helped coached me to greater levels of success and I want to coach you to greater levels of success in safety.

What’s Your Plan to Improve Your Credibility?

I’ve worked hard at building my own credibility as a leadership coach, speaker, and safety consultant. You need to work hard to develop your own credibility by improving the soft-skills side of your game. That’s why I have developed this seminar – for people just like you!

Free Resources Too
Jan Ferri-Reed’s Keeping The Millennials has been a best-selling book on Amazon.

David Sarkus’ top-selling safety books cover a strategic range of themes from safety coaching, to engagement, and improving your culture for safety. 

Great Coaches and Great Leaders Know How to Pull Everything Together!

Great coaches know how to assess their strengths and weaknesses and how to plan and envision their future success. Successful coaches also know how to get everyone to believe in their future success – moving everyone from “I Can” to “We Can.”

As a safety professional or organizational stakeholder you need to do the same. That’s where I come in and can help you to “pull it all together” for great success!

All top achievers have mentors and coaches who have helped them along the way to great achievements. I can serve as your mentor and personal safety coach.

This Will Likely Be The Best Career Investment You Will Ever Make!


Spring 2015
Downtown Pittsburgh, PA

CSP COC Points = 1.33

Please Watch For Our Next Seminar Dates

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David Sarkus International, Inc. |  PO Box 137, Donora PA 15033

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